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Optimal online k-min search
Iqbal, Javeria; Ahmad, Iftikhar - In: EURO journal on computational optimization 3 (2015) 2, pp. 147-160
Persistent link: https://www.econbiz.de/10011341917
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A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
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Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - In: Management science : journal of the Institute for … 66 (2020) 10, pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
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Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - 2019
Persistent link: https://www.econbiz.de/10012181530
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Analysis of online position auctions for search engine marketing
Santos, Margarida V. B.; Mota, Isabel; Campos, Pedro - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 409-425
Persistent link: https://www.econbiz.de/10014374857
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Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei; Liu, Yunchuan - In: Marketing science 43 (2024) 2, pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
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Search platforms : big data and sponsored positions
Janssen, Maarten C. W.; Jungbauer, Thomas; Preuß, Marcel; … - 2023
Persistent link: https://www.econbiz.de/10014429950
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Analyzing and Influencing Search Engine Results : Business and Technology Impacts on Web Information Retrieval
Lieberam-Schmidt, Sönke - 2010
The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible...
Persistent link: https://www.econbiz.de/10013522874