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Electronic Commerce
Online-Marketing
12,760
Internet marketing
12,752
Brand image
11,172
Markenimage
11,010
Consumer behaviour
10,494
Konsumentenverhalten
10,426
Brand management
7,988
Markenführung
7,946
Social Web
6,191
Social web
6,191
Brand
3,521
Markenartikel
3,481
Relationship marketing
3,178
Beziehungsmarketing
3,172
Werbewirkung
2,918
Advertising effects
2,913
Advertising
2,150
Online retailing
2,141
Online-Handel
2,141
Werbung
2,131
E-commerce
2,028
Viral marketing
2,018
Virales Marketing
2,018
Marketingmanagement
1,685
Marketing management
1,675
Internet
1,147
Tourism marketing
1,015
Tourismusmarketing
1,015
Customer satisfaction
1,012
Kundenzufriedenheit
1,004
Social media
902
Website
894
Designation of origin
891
Herkunftsbezeichnung
891
Deutschland
883
social media
873
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860
USA
800
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795
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Lammenett, Erwin
16
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14
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9
Chaffey, Dave
8
Wirtz, Bernd W.
8
Dwivedi, Yogesh Kumar
7
Ghose, Anindya
7
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Goldfarb, Avi
6
Lambrecht, Anja
6
Martínez-López, Francisco J.
6
Olbrich, Rainer
6
Ratten, Vanessa
6
Russo, Antonio
6
Schultz, Carsten D.
6
Schumann, Jan Hendrik
6
Strauss, Judy
6
Theobald, Elke
6
Usman, Osly
6
Ahuja, Vandana
5
Alleman, James H.
5
Dinerstein, Michael
5
Einav, Liran
5
Fritz, Wolfgang
5
Guo, Xiaolong
5
Heinemann, Gerrit
5
Levin, Jonathan
5
Lobel Trong Thuy Tran
5
Loginova, Oksana
5
Qiu, Liangfei
5
Sundaresan, Neel
5
Tan, Yong
5
Thaichon, Park
5
Viswanathan, Siva
5
Akram, Umair
4
Bergemann, Dirk
4
Bourreau, Marc
4
Civelek, Mustafa Emre
4
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IGI Global
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Springer-Verlag GmbH
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Bramann - Verlag und Beratung
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Bundesverband Digitale Wirtschaft
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Duncker & Humblot
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Edward Elgar Publishing
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European Travel Commission
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungsgruppe Konsum und Verhalten
1
Galileo Press
1
Haufe-Lexware GmbH & Co. KG
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Digital Economy <2., 2017, Sidi Bou Said>
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Scientific-Practical Conference <2022, Online>
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Julius-Maximilians-Universität Würzburg
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MITP Verlags-GmbH & Co. KG
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Monopolkommission
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Organisation for Economic Co-operation and Development
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1
Springer International Publishing
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1
World Tourism Organization
1
epubli GmbH
1
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Journal of retailing and consumer services
53
International journal of electronic marketing and retailing : IJEMR
37
Journal of business research : JBR
35
International journal of internet marketing and advertising : IJIMA
32
Journal of management information systems : JMIS
30
Information systems research : ISR
20
SpringerLink / Bücher
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Electronic commerce research
18
Journal of internet commerce
18
International journal of hospitality management
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of business information systems : IJBIS
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of electronic commerce research : JECR
13
Technological forecasting & social change : an international journal
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
Journal of travel and tourism marketing
12
Lehrbuch
11
CESifo working papers
10
International journal of contemporary hospitality management
10
International journal of electronic commerce : IJEC
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Springer eBook Collection
10
International journal of electronic business
9
International journal of electronic customer relationship management : IJECRM
9
International journal of technology marketing : IJTMkt
9
Journal of organizational computing and electronic commerce
9
Marketing science
9
Cogent business & management
8
Discussion papers / CEPR
8
Electronic commerce research and applications
8
Electronic markets : the international journal on networked business
8
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ECONIS (ZBW)
2,115
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1
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
2
All beaches should have one : online reputation analysis on G20S network of Italian seaside destinations
Bertocchi, Dario
;
Zecchin, Lisa
;
Guzzon, Angelica
; …
-
2021
Persistent link: https://www.econbiz.de/10013162363
Saved in:
3
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
4
The effect of price and trust beliefs on online evaluations
Becerra, Enrique P.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10003863787
Saved in:
5
Brand extension of online technology products : evidence from search engine to virtual communities and online news
Song, Peijian
;
Cheng, Zhang
;
Xu, Yunjie
;
Huang, Lihua
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10003953519
Saved in:
6
Sources of brand equity for online companies
Rios, Rosa E.
;
Riquelme, Hernan E.
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 214-240
Persistent link: https://www.econbiz.de/10008656153
Saved in:
7
The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi-channel context
Hahn, Kim Hongyoun
;
Kim, Jihyoun
- In:
International journal of retail & distribution management
37
(
2009
)
2/3
,
pp. 126-141
Persistent link: https://www.econbiz.de/10009522024
Saved in:
8
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
9
The effects of portal website attitude and e-services on branding of e-stores
Chen, Hsiu-li
;
Mathews, Shane
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 155-160
Persistent link: https://www.econbiz.de/10010125796
Saved in:
10
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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