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Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability

Chatterjee, Patrali - In: Contemporary research in e-branding, (pp. 61-77). 2009

Persistent link: https://www.econbiz.de/10003778168

User-centered design and marketing : online customer value

Porter, Thomas W. - 2006

Persistent link: https://www.econbiz.de/10003195453

Value creation through omnichannel practices for multi-actor customers : an evolutionary view

Climent, Ricardo Costa; Haftor, Darek M.; Chowdhury, … - In: Journal of enterprising communities : people and places … 16 (2022) 1, pp. 93-118

Persistent link: https://www.econbiz.de/10012886189

World's biggest retailer launches Walmart Plus and customers have their say

Weinstein, Art T.; Anti, Kristen; Ochoa, Esteban - In: The journal of business strategy 43 (2022) 6, pp. 381-390

Persistent link: https://www.econbiz.de/10013455681

Comparative analysis of selected probabilistic customer lifetime value models in online shopping

Jasek, Pavel; Vrana, Lenka; Sperkova, Lucie; Smutny, Zdenek - In: Journal of business economics and management 20 (2019) 3, pp. 398-423

The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores. The online retail environment places CLV models on several specific assumptions, e.g. non-contractual relationship,...

Persistent link: https://www.econbiz.de/10012175745