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Emerging Markets are the primary source of growth for business in the 21st century. This makes an understanding of managing businesses in emerging markets a fundamental building block for competing in today's global economy. This book's approach is to identify key elements of the business...
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Introduction to managing in emerging markets / Klaus E. Meyer, Robert Grosse -- Conceptual approaches to managing in emerging markets / Robert Grosse, Klaus E. Meyer -- International business and emerging markets in historical perspective / Geoffrey Jones -- Economics, transitions, and traps in...
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Guided by the overarching question "how and why does the emerging economy context matter for business?", this collection brings together key contributions of Klaus Meyer on multinational enterprises (MNEs) competing in, and originating from, emerging economies. The book also explores how outward...
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Aufstrebende Unternehmen aus Nationen wie z.B. China oder Indien - Emerging Market Multinationals (EMNCs) - erlangen zunehmende Präsenz auf den Weltmärkten. Die Finanzkrise verdeutlichte die Relevanz der Finanzierung u.a. von (Internationalisierungs-) Strategien. Stephanie Graser untersucht im...
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