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~subject:"Emerging economies"
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Emerging economies
Consumer behaviour
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Naresh K. Malhotra
10
Russell W. Belk
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Competitive advantage
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India
9
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Sheth, Jagdish N.
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Sinha, Mona
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Varadarajan, Rajan
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Iyer, Gopalkrishnan R.
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Kaul, Rupali
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Kumar, V.
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Journal of business research : JBR
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Handbook of research in international marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing
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Journal of retailing
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Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
2
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
3
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
4
The resurgence of India : triumph of institutions over infrastructure?
Iyer, Gopalkrishnan R.
;
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10009621041
Saved in:
5
Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Sheth, Jagdish N.
;
Sinha, Mona
;
Shah, Reshma
-
2016
Persistent link: https://www.econbiz.de/10011545559
Saved in:
6
"Emerging markets are becoming core business for multinationals"
Sheth, Jagdish N.
;
Lee, You-Cheong
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
3
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009541865
Saved in:
7
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
8
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
9
Conjectures on innovation drivers in an emerging market : India
Varadarajan, Rajan
- In:
Handbook of research in international marketing
,
(pp. 117-134)
.
2011
Persistent link: https://www.econbiz.de/10009385447
Saved in:
10
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
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