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Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer; Mainardes, Emerson Wagner; … - In: The international review of retail, distribution and … 32 (2022) 3, pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
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e-Commerce : an analysis of the factors that antecede purchase intentions in an emerging market
Mainardes, Emerson Wagner; Almeida, Claudio Marcio de; … - In: Journal of international consumer marketing 31 (2019) 5, pp. 447-468
Persistent link: https://www.econbiz.de/10012200793
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Influences on the intention to buy organic food in an emerging market
Mainardes, Emerson Wagner; Araujo, Diana Abreu von Borell de - In: Marketing intelligence & planning 35 (2017) 7, pp. 858-876
Persistent link: https://www.econbiz.de/10011798025
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Elements that compose the non-profit BRAND orientation in an emerging country
Sepulcri, Lara Mendes Christ Bonella; Mainardes, … - In: International review on public and non-profit marketing 20 (2023) 1, pp. 85-123
Persistent link: https://www.econbiz.de/10014252122