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Special issue on marketing in emerging markets
Burgess, Steven M. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009732724
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Editorial: Introduction to the special issue on marketing in emerging markets
Burgess, Steven M.; Steenkamp, Jan-Benedict E. M. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009732729
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Consumer behavior in emerging consumer markets : the case of the optimum stimulation level in South Africa
Steenkamp, Jan-Benedict E. M.; Burgess, Steven M. - 1999
Persistent link: https://www.econbiz.de/10001463749
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Marketing renaissance : how research in emerging markets advances marketing science and practice
Burgess, Steven Michael; Steenkamp, Jan-Benedict E. M. - 2009
Persistent link: https://www.econbiz.de/10003794843