Similar Search Results

Green marketing in emerging markets : strategic and operational perspectives

Nyamwena-Mukonza, Chipo (ed.); Hinson, Robert (ed.); … - 2021 - 1st ed. 2021.

Chapter 1: Green Business Practices in Emerging Economies -- Chapter 2: Green Marketing: A Conceptual Overview -- Chapter 3: Green Product Management -- Chapter 4: Green Integrated Marketing Communications -- Chapter 5: Green Branding -- Chapter 6: Greenwashing -- Chapter 7: Planning in Green...

Persistent link: https://www.econbiz.de/10012615752

#BankFromHome : using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Marketing Communications and Brand Development in …, (pp. 83-108). 2022

Persistent link: https://www.econbiz.de/10013280188

Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Marketing Communications and Brand Development in …, (pp. 233-255). 2022

Persistent link: https://www.econbiz.de/10013280201

Green Marketing in Emerging Economies : A Communications Perspective

Mogaji, Emmanuel (ed.); Adeola, Ogechi (ed.); … - 2022 - 1st ed. 2022.

Section 1: Green Communications And Positioning -- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle -- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah -- Chapter 3:...

Persistent link: https://www.econbiz.de/10012814727

Business environment and adoption of AI : navigation for internationalization by new ventures in emerging markets

Moharrak, Moayad; Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Thunderbird international business review 66 (2024) 4, pp. 355-372

Persistent link: https://www.econbiz.de/10014634575

The dark side of mobile money : perspectives from an emerging economy

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: Technological forecasting & social change : an … 185 (2022), pp. 1-21

Persistent link: https://www.econbiz.de/10014233869

Fashion marketing in emerging economies : an introduction

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 3-20). 2023

Persistent link: https://www.econbiz.de/10013543042

Emerging economies in fashion global value chains : brand positioning and managerial implications

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 109-133). 2023

Persistent link: https://www.econbiz.de/10013543213

Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 267-278). 2023

Persistent link: https://www.econbiz.de/10013543251

Fashion marketing in emerging economies volume II : South American, Asian and African perspectives

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 3-16). 2023

Persistent link: https://www.econbiz.de/10013543338