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Social media campaigns and domestic products consumption : a study on an emerging economy

Rajput, Sneha; Dash, Ganesh; Upamannyu, Nischay; … - In: Cogent business & management 9 (2022) 1, pp. 1-19

The growth of the "Internet" and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase intention (PI) of domestic products. ETH is an evolving...

Persistent link: https://www.econbiz.de/10014443936

What determine shoppers' preferences for malls in an emerging market?

Paul, Justin - In: Young consumers : insight and ideas for responsible … 18 (2017) 1, pp. 70-83

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Revisiting models of internationalization : pre-export phase and lateral rigidity of emerging market Small and Medium Enterprises

Mishra, Mahima; Paul, Justin; Czinkota, Michael R. - In: Thunderbird international business review 64 (2022) 2, pp. 125-138

Persistent link: https://www.econbiz.de/10013162673

A review of research on outward foreign direct investment from emerging countries, including China : what do we know, how do we know and where should we be heading?

Paul, Justin; Benito, Gabriel R. G. - In: Asia Pacific business review 24 (2018) 1, pp. 90-115

Persistent link: https://www.econbiz.de/10011847408

Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence

Kumar, Ajay; Paul, Justin - In: International business review : the official journal of … 27 (2018) 5, pp. 969-981

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Pro-environmental behavior and socio-demographic factors in an emerging market

Patel, Jayesh; Modi, Ashwin; Paul, Justin - In: Asian journal of business ethics : AJBE 6 (2017) 2, pp. 189-214

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Toward a 7-P framework for international marketing

Paul, Justin; Mas, Erick - In: Journal of strategic marketing 28 (2020) 8, pp. 681-701

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The soft skills gap : a bottleneck in the talent supply in emerging economies

Dubey, Richa Singh; Paul, Justin; Tewari, Vijayshri - In: International journal of human resource management 33 (2022) 13, pp. 2630-2661

Persistent link: https://www.econbiz.de/10013370268

The internationalization of Australian innovative small-to-medium enterprises utilizing wholly foreign-owned entities in China

Abdulhak, Ismail "Sol"; Menzies, Jane L.; Paul, Justin; … - In: Thunderbird international business review 64 (2022) 4, pp. 285-299

Persistent link: https://www.econbiz.de/10013329552

Role of emerging markets vis-à-vis frontier markets in improving portfolio diversification benefits

Thomas, Nisha Mary; Kashiramka, Smita; Yadav, Surendra Singh - In: International review of economics & finance : IREF 78 (2022), pp. 95-121

Persistent link: https://www.econbiz.de/10013334554