Narrow search
Showing 1 - 10 of 26,845
Cover Image
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana; Ellis, Debbie - In: Young consumers : insight and ideas for responsible … 24 (2023) 2, pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Cover Image
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K. - In: Journal of strategic marketing 29 (2021) 6, pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Cover Image
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.; Dorsch, Michael J. - In: Journal of marketing communications 26 (2020) 8, pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Cover Image
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Cover Image
The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of international business studies : JIBS ; an … 48 (2017) 8, pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
Cover Image
Advertising in emerging markets : consumer attitudes in Ukraine
Sangwan, Sunanda; Golovkina, Natalia - 1999
Persistent link: https://www.econbiz.de/10001602687
Cover Image
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Cover Image
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya; Jayasimha, K. R.; Sadh, Ashish; … - In: Journal of global marketing 33 (2020) 4, pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Cover Image
Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers
Wu, Jun; Arora, Anshu; Arora, Amit - In: International journal of emerging markets 11 (2016) 2, pp. 148-174
Persistent link: https://www.econbiz.de/10011587827
Cover Image
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter; Kumar, Vinod; Kumar, Uma; … - In: Emerging markets from a multidisciplinary perspective : …, (pp. 315-328). 2018
Persistent link: https://www.econbiz.de/10011825178