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~subject:"Emotion"
~subject:"Retail trade"
~subject:"Supplier relationship management"
~type_genre:"Aufsatz im Buch"
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Emotion
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
9
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Brick & mortar shopping in the 21st century
8
Retailing in the 21st century : current and future trends
8
Interaktionen im Dienstleistungsbereich
7
Emotional, sensory, and social dimensions of consumer buying behavior
6
Handbook of relationship marketing
6
Handbook of research on retailer-consumer relationship development
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Product experience
6
Theoretische Fundierung und praktische Relevanz der Handelsforschung
6
Retailing in emerging markets : a policy and strategy perspective
5
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
4
Handbook of consumer psychology
4
New insights on trust in business-to-business relationships : a multi-perspective approach
4
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
4
Vertikales Marketing und Markenführung im Zeichen von Category-Management
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
4
Advances in electronic marketing
3
Aufbruch : Ingredient Branding schafft Werte
3
Brand management ; Vol. 4
3
Channel strategies and marketing mix in a connected world
3
Co-creation and well-being in tourism
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Developing digital marketing : relationship perspectives
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Dienstleistungsmarken : Forum Dienstleistungsmanagement
3
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
3
Electronic Services
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Exploring the rise of fandom in contemporary consumer culture
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbuch Multi-Channel-Marketing
3
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
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ECONIS (ZBW)
762
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1
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
Saved in:
2
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
3
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
4
Customer-company relationships : the key dimensions and leveraging social media to build relationships
Balkan, Nilay
- In:
New perspectives on critical marketing and consumer society
,
(pp. 39-51)
.
2021
Persistent link: https://www.econbiz.de/10012497101
Saved in:
5
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
6
"Lass die Leute reden" : Erfolgsfaktoren und Herausforderungen von Social Media Marketing im B2B-Bereich
Werner, Angelique
- In:
Innovative Markenführung und -implementierung
,
(pp. 503-516)
.
2011
Persistent link: https://www.econbiz.de/10009349160
Saved in:
7
Sentiment analysis of social media engagement to purchasing intention
Wiliam, A.
;
Sasmoko
;
Kosasih, Wibowo
;
Indrianti, Y.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 362-365)
.
2020
Persistent link: https://www.econbiz.de/10012226597
Saved in:
8
Sentiment analysis as a tool to understand the cultural relationship between consumer and brand
Capolupo, Nicola
;
Basile, Gianpaolo
;
Scozzese, Giancarlo
- In:
Handbook of research on intelligent techniques and …
,
(pp. 202-215)
.
2017
Persistent link: https://www.econbiz.de/10014576415
Saved in:
9
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
10
Dyads, triads and consumer treachery : when interpersonal connections guard against brand cheating
Goode, Miranda
;
Khamitov, Mansur
;
Thomson, Matthew
- In:
Strong brands, strong relationships
,
(pp. 216-232)
.
2015
Persistent link: https://www.econbiz.de/10011313567
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