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~subject:"Emotion"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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Product experience
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Handbook of consumer psychology
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Berichte aus der Betriebswirtschaft
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Co-creation and well-being in tourism
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Emotional, sensory, and social dimensions of consumer buying behavior
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Exploring the rise of fandom in contemporary consumer culture
3
Gabler Edition Wissenschaft
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
3
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
3
Springer Gabler Research
3
Brand Content : die Marke als Medienereignis
2
Brands and brand management : contemporary research perspectives
2
Consumer brand relationships : meaning, measuring, managing
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Gabler Research
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HRM practices and procedures II
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Handbook of brand relationships
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Marken- und Produktmanagement
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Memorable customer experiences : a research anthology
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Neuroscience and the economics of decision making
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Reihe: Marketing : MAR
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Social media and crisis communication
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Strong brands, strong relationships
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The Routledge handbook of sustainable product design
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The evolution of brands : from signals of quality to storehouses of trust
2
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
2
AI impacts in digital consumer behavior
1
AI-driven marketing research and data analytics
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing methodological thought and practice
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
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ECONIS (ZBW)
271
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Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
Saved in:
2
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
3
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
4
Sentiment analysis of social media engagement to purchasing intention
Wiliam, A.
;
Sasmoko
;
Kosasih, Wibowo
;
Indrianti, Y.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 362-365)
.
2020
Persistent link: https://www.econbiz.de/10012226597
Saved in:
5
Sentiment analysis as a tool to understand the cultural relationship between consumer and brand
Capolupo, Nicola
;
Basile, Gianpaolo
;
Scozzese, Giancarlo
- In:
Handbook of research on intelligent techniques and …
,
(pp. 202-215)
.
2017
Persistent link: https://www.econbiz.de/10014576415
Saved in:
6
Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Möll, Thorsten
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003525512
Saved in:
7
Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph
-
2007
Persistent link: https://www.econbiz.de/10003963703
Saved in:
8
Dyads, triads and consumer treachery : when interpersonal connections guard against brand cheating
Goode, Miranda
;
Khamitov, Mansur
;
Thomson, Matthew
- In:
Strong brands, strong relationships
,
(pp. 216-232)
.
2015
Persistent link: https://www.econbiz.de/10011313567
Saved in:
9
Cognitive and affective responses to schema-incongruent brand messages : an empirical investigation
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Neuroscience and the economics of decision making
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10010371035
Saved in:
10
Essays on international brand positioning and brand communication
Bruno, Pascal
-
2014
Persistent link: https://www.econbiz.de/10010392250
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