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~subject:"Emotion"
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Emotion
Preis
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13,870
Cognition
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11,598
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11,339
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10,797
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Septianto, Felix
11
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7
Kemp, Elyria
7
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7
Kidwell, Blair
6
Prayag, Girish
6
Raab, Gerhard
6
Unger, Alexander
6
Usman, Osly
6
Bui, M̃y
5
Gierl, Heribert
5
Herrmann-Pillath, Carsten
5
Michl, Theresa
5
Morris, Jon D.
5
Phau, Ian
5
Scott, Noel
5
Unger, Fritz
5
Welpe, Isabell M.
5
Yoon, Hye Jin
5
Antonopoulou, Hera
4
Bagozzi, Richard P.
4
Bandyopadhyay, Argho
4
Boyatzis, Richard E.
4
Dewitte, Siegfried
4
Gauer, Florian
4
Gkintoni, Evgenia
4
Halkiopoulos, Constantinos
4
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4
Lee, Leonard
4
Lindenmeier, Jörg
4
Nallaperuma, Kaushalya
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Picot, Arnold
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Sar, Sela
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Spörrle, Matthias
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Ahn, Jiseon
3
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3
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3
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3
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Journal of business research : JBR
46
Journal of retailing and consumer services
23
Journal of behavioral decision making
19
International journal of advertising : the review of marketing communications
17
Journal of business ethics : JOBE
16
Journal of marketing communications
15
Psychology & marketing
15
International journal of hospitality management
13
Journal of business and psychology
13
Journal of travel and tourism marketing
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
9
Tourism management : research, policies, practice
9
European management journal
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
European journal of marketing : EJM
7
Journal of hospitality marketing & management
7
Journal of advertising research
6
Journal of consumer behaviour : an international research review
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : innovations in planning and applied research
6
Marketing : ZFP ; journal of research and management
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SpringerLink / Bücher
6
Asia Pacific journal of marketing and logistics
5
Cogent business & management
5
Economics, management and financial markets
5
International business review : the official journal of the European International Business Academy
5
International journal of internet marketing and advertising : IJIMA
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International review on public and non-profit marketing
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Journal of promotion management : JPM
5
The journal of consumer marketing
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The journal of product & brand management
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European journal of marketing
4
Global business review
4
Global journal of business management : GJBM
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Health marketing quarterly
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ECONIS (ZBW)
1,289
Other ZBW resources
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EconStor
4
RePEc
4
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
2
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
3
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
4
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
5
Evaluating empirical research into music in
advertising
: a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Saved in:
6
Metaphor in
advertising
Zaltman, Gerald
;
MacCaba, Dara
- In:
The Sage handbook of advertising
,
(pp. 135-154)
.
2007
Persistent link: https://www.econbiz.de/10003570237
Saved in:
7
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt
advertising
avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
8
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
9
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
10
Culture and the mind : implications for art, design and advertisement
Masuda, Takahiko
;
Wang, Huaitang
;
Ito, Kenichi
; …
- In:
Handbook of research on international advertising
,
(pp. 109-133)
.
2012
Persistent link: https://www.econbiz.de/10009513188
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