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~subject:"Emotion"
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Emotion
Konsumentenverhalten
79,815
Consumer behaviour
79,802
Theorie
9,453
Theory
9,426
Markenführung
9,369
Brand management
9,368
Markenartikel
9,240
Beziehungsmarketing
9,102
Relationship marketing
9,099
Brand
7,945
Markenimage
7,372
Brand image
7,318
Online retailing
5,610
Online-Handel
5,609
Customer satisfaction
5,530
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5,530
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4,927
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4,899
Social web
4,899
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4,795
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4,613
Internet marketing
4,586
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4,404
Dienstleistungsqualität
4,330
Service quality
4,330
Einzelhandel
4,291
Retail trade
4,203
Germany
3,985
Werbewirkung
3,777
Advertising effects
3,741
Electronic Commerce
3,637
Verbraucherverhalten
3,590
E-commerce
3,521
Experiment
3,398
Werbung
3,184
Advertising
3,059
Preismanagement
2,902
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2,900
Private consumption
2,879
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483
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Konferenzbeitrag
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3,131
German
124
French
4
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Septianto, Felix
29
Han, Heesup
21
Bagozzi, Richard P.
20
Kemp, Elyria
13
Mattila, Anna S.
13
Loureiro, Sandra Maria Correia
12
Pham, Michel T.
12
Phau, Ian
12
Sarkar, Abhigyan
12
Prayag, Girish
10
Williams, Patti
10
Antonetti, Paolo
9
Prashar, Sanjeev
9
Espinoza Petersen, Francine
8
Grappi, Silvia
8
Hanks, Lydia
8
Jang, Soocheong
8
Junaid, Muhammad
8
Kidwell, Blair
8
McGraw, A. Peter
8
Meyer, Frederik
8
Miao, Li
8
Ahn, Jiseon
7
Bui, M̃y
7
Duhachek, Adam
7
Garg, Nitika
7
Huber, Frank
7
Hussain, Khalid
7
Ladhari, Riadh
7
MacInnis, Deborah J.
7
Ribeiro, Manuel Alector
7
Sar, Sela
7
Wen, Taylor Jing
7
Woosnam, Kyle Maurice
7
Yin, Dezhi
7
Zhang, Han
7
Agrawal, Nidhi
6
Andrade, Eduardo B.
6
Chebat, Jean-Charles
6
Chua, Bee-Lia
6
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Springer Fachmedien Wiesbaden
5
Books on Demand GmbH <Norderstedt>
2
Center of Market Oriented Product and Production Management
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Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
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Macquarie University / Department of Business
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Taylor and Francis
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
160
Journal of retailing and consumer services
126
International journal of hospitality management
80
Psychology & marketing
62
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
The journal of brand management : an international journal
39
Tourism management : research, policies, practice
39
Journal of hospitality marketing & management
35
Journal of travel and tourism marketing
34
The journal of product & brand management
34
European journal of marketing : EJM
31
International journal of consumer studies
31
The journal of services marketing
31
International journal of contemporary hospitality management
27
Journal of marketing research : JMR
26
The service industries journal
25
European journal of marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing communications
23
Marketing letters : a journal of research in marketing
23
Journal of consumer behaviour : an international research review
22
International journal of advertising : the review of marketing communications
21
Tourism management perspectives : TMP
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Journal of promotion management : innovations in planning and applied research
18
Journal of business ethics : JOBE
17
Journal of marketing management : MM
17
Asia Pacific journal of marketing and logistics
16
Journal of behavioral decision making
16
Marketing intelligence & planning
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of economic psychology : research in economic psychology and behavioral economics
15
The international review of retail, distribution and consumer research
15
Cogent business & management
14
International journal of internet marketing and advertising : IJIMA
14
Journal of customer behaviour
14
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ECONIS (ZBW)
3,257
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1
Emotional branding : the new paradigm for connecting brands to people
Gobé, Marc
-
2009
-
Updated and rev. ed.
Persistent link: https://www.econbiz.de/10003879207
Saved in:
2
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
3
Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
Saved in:
4
Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.
;
Batra, Rajeev
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 342-357)
.
2009
Persistent link: https://www.econbiz.de/10003915638
Saved in:
5
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 358-375)
.
2009
Persistent link: https://www.econbiz.de/10003915640
Saved in:
6
Heart versus mind : the functions of emotional and cognitive loyalty
Härtel, Charmine E. J.
;
Russel-Bennett, Rebekah
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10003940451
Saved in:
7
Der Beitrag von Emotionen und visuellen Stimuli für das Markenmanagement
Schlegl, Sandra
- In:
Aktuelle Beiträge zur Markenforschung : Tagungsband …
,
(pp. 145-162)
.
2010
Persistent link: https://www.econbiz.de/10003968940
Saved in:
8
Emotion, Leidenschaft und Begeisterung : ein (noch immer) unterschätzter Erfolgsfaktor im Marketing
Merkle, Wolfgang
;
Kreutzer, Ralf T.
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 21-48)
.
2007
Persistent link: https://www.econbiz.de/10003595043
Saved in:
9
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
-
2007
Persistent link: https://www.econbiz.de/10003530374
Saved in:
10
Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10003530381
Saved in:
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