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Goal-directed consumer behavior : motivation, volition, and affect
Baumgartner, Hans; Pieters, Rik - In: Handbook of consumer psychology, (pp. 367-392). 2008
Persistent link: https://www.econbiz.de/10003716210
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The role of emotions in goal-directed behaviour
Bagozzi, Richard P.; Baumgartner, Hans; Pieters, Rik; … - In: The why of consumption : contemporary perspectives on …, (pp. 36-58). 2005
Persistent link: https://www.econbiz.de/10003932973
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Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 47 (2010) 3, pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
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Emotion-induced engagement in Internet video advertisements
Teixeira, Thales; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 2, pp. 144-159
Persistent link: https://www.econbiz.de/10009524212