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~subject:"Emotion"
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The Get Ready Mind-Set: How Ge...
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Emotion
Consumer behaviour
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Pieters, Rik
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Journal of marketing research : JMR
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Handbook of consumer psychology
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Journal of economic psychology : research in economic psychology and behavioral economics
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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ECONIS (ZBW)
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1
Goal-directed consumer behavior : motivation, volition, and affect
Baumgartner, Hans
;
Pieters, Rik
- In:
Handbook of consumer psychology
,
(pp. 367-392)
.
2008
Persistent link: https://www.econbiz.de/10003716210
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2
The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
Saved in:
3
Coping with guilt and shame in the impulse buying context
Yi, Sunghwan
;
Baumgartner, Hans
- In:
Journal of economic psychology : research in economic …
32
(
2011
)
3
,
pp. 458-467
Persistent link: https://www.econbiz.de/10009295352
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4
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
5
Emotion-induced engagement in Internet video advertisements
Teixeira, Thales
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
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