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~subject:"Emotion"
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Emotion
Werbung
11,349
Advertising
11,325
Ökonometrisches Modell
4,373
Werbewirkung
3,857
Advertising effects
3,808
Consumer behaviour
3,172
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3,061
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3,044
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2,738
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2,701
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1,861
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1,849
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1,405
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986
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households
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638
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Social Web
595
Social web
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econometric models
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504
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Brand image
483
Markenimage
482
Households
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Markenartikel
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English
242
German
3
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Septianto, Felix
10
Kemp, Elyria
5
Morris, Jon D.
5
Bandyopadhyay, Argho
4
Bui, M̃y
4
Gierl, Heribert
4
Nallaperuma, Kaushalya
4
Yoon, Hye Jin
4
Das, Gopal
3
Mattila, Anna S.
3
Morton, Cynthia R.
3
Phau, Ian
3
Sar, Sela
3
Wen, Taylor Jing
3
Wu, Linwan
3
Anghelcev, George
2
Bae, Mikyeung
2
Ball, Jennifer
2
Chapa, Sindy
2
Chiew, Tung Moi
2
Choi, Nak Hwan
2
Dodoo, Naa Amponsah
2
Geuens, Maggie
2
Hansen, Flemming
2
Huo, Jiale
2
Ju, Ilyoung
2
Kareklas, Ioannis
2
Kumar, Jitender
2
Kyrousi, Antigone G.
2
Lang, Bodo
2
Lee, Minkyo
2
Li, Shanshi
2
Lwin, Michael
2
Mackert, Michael
2
Madadi, Rozbeh
2
Mishra, Kamalesh
2
Mogaji, Emmanuel
2
Packer, Jan
2
Panda, Tapas K.
2
Panigyrakis, George G.
2
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NetLibrary, Inc
1
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International journal of advertising : the review of marketing communications
15
Journal of business research : JBR
13
Journal of marketing communications
13
International journal of advertising : the quarterly review of marketing communications
9
Journal of retailing and consumer services
7
Psychology & marketing
6
Journal of advertising research
5
Journal of current issues and research in advertising : JCIRA
5
Journal of promotion management : innovations in planning and applied research
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of current issues and research in advertising
4
Marketing : ZFP ; journal of research and management
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising
3
Marketing intelligence & planning
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
ERIM Report Series Reference
2
European journal of marketing
2
Global business review
2
Health marketing quarterly
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
International review on public and non-profit marketing
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of nonprofit & public sector marketing
2
Journal of philanthropy and marketing
2
Journal of promotion management : JPM
2
Journal of travel and tourism marketing
2
Marketing letters : a journal of research in marketing
2
Services marketing quarterly
2
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ECONIS (ZBW)
242
Other ZBW resources
3
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1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
3
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
4
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
5
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
6
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
7
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
8
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
9
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
10
Mixed feelings enhance the effectiveness of luxury
advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
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