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A trip down memory lane : how photograph insertion methods trigger emotional memory and enhance recall during interviews

Kjellstrand, Indira; Vince, Russ - In: Advancing methodological thought and practice, (pp. 39-53). 2020

Persistent link: https://www.econbiz.de/10012316252

Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand

Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The international review of retail, distribution and … 31 (2021) 1, pp. 78-105

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Online retailer reputation and consumer response : examining cross cultural differences

Kim, Jiyoung; Yang, Kiseol; Kim, Bu Yong - In: International journal of retail & distribution management 41 (2013) 9, pp. 688-705

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Consumer response to store-related stimuli in a crisis : evidence from Japan and Croatia

Anić, Ivan-Damir; Milakovic, Ivana Kursan; Hirogaki, … - In: International journal of retail and distribution management 52 (2024) 2, pp. 201-219

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The advertised mind : ground-breaking insights into how our brains respond to advertising

Du Plessis, Erik - 2005

"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...

Persistent link: https://www.econbiz.de/10011479699

An investigation of antecedents and consequences of brand love in India

Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu; … - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 179-196

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Managerial empathy facilitates egocentric predictions of consumer preferences

Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; … - In: Journal of marketing research : JMR 52 (2015) 2, pp. 235-252

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"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand

Mingione, Michela; Cristofaro, Matteo; Mondi, Daniele - In: Journal of business research : JBR 109 (2020), pp. 310-320

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Enhancing customers' positive responses : applying sensory marketing to the hotel website

Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85

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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

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