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Mapping impulse buying : a behaviour analysis framework for services marketing and consumer research
Xiao, Sarah Hong
;
Nicholson, Michael
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2521-2534
Persistent link: https://www.econbiz.de/10009413581
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Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.
;
Blut, Markus
;
Xiao, Sarah Hong
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
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