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The effect of the word "loving...
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Emotion
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Charles-Sire, Virginie
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Guéguen, Nicolas
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Jacob, Céline
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International journal of nonprofit & voluntary sector marketing
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International review on public and non-profit marketing
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ECONIS (ZBW)
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Communicating with love : exposition to the love concept and donations to a humanitarian organization
Guéguen, Nicolas
;
Jacob, Céline
;
Charles-Sire, Virginie
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10009761494
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The effect of the word "loving" on compliance to a fundraising request : evidence from a French field study
Guéguen, Nicolas
;
Jacob, Céline
;
Charles-Sire, Virginie
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
4
,
pp. 371-380
Persistent link: https://www.econbiz.de/10009671013
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