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A neurophysiological assessment of consumers' emotional responses to service recovery behaviors : the impact of ethnic group and gender similarity
Boshoff, Christo - In: Journal of service research : JSR 15 (2012) 4, pp. 401-413
Persistent link: https://www.econbiz.de/10009673026
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Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize; Terblanche, Nic S. - In: Journal of business research : JBR 63 (2010) 2, pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
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Toward a better understanding of advertising stimuli processing : exploring the link between consumers' eye fixation and their subconscious responses
Matukin, Michal; Ohme, Rafal; Boshoff, Christo - In: Journal of advertising research 56 (2016) 2, pp. 205-216
Persistent link: https://www.econbiz.de/10011518162
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The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie; Boshoff, Christo - In: Journal of strategic marketing 31 (2023) 2, pp. 471-497
Persistent link: https://www.econbiz.de/10014304464