//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing im "Netz" : Herausfo...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emotion
Brand management
25
Markenführung
23
Advertising effects
13
Kommunikation
13
Marketing management
13
Marketingmanagement
13
Werbewirkung
13
Consumer behaviour
12
Public relations
12
Strategisches Management
12
Öffentlichkeitsarbeit
12
Brand image
11
Communication
11
Deutschland
11
Erfolgsfaktor
11
Germany
11
Konsumentenverhalten
11
Markenimage
11
Success factor
11
Internal communication
10
Interne Kommunikation
10
Unternehmen
10
Brand
9
Markenartikel
9
Markenpolitik
9
Advertising
7
Werbung
7
Controlling
6
Management control
6
Psychology of advertising
6
Werbepsychologie
6
Brand architecture
4
Corporate reputation
4
Firmenimage
4
Markenarchitektur
4
Marketing control
4
Marketingcontrolling
4
Stakeholder
4
Strategic management
4
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
Language
All
English
4
German
2
Author
All
Langner, Tobias
6
Fischer, Alexander
3
Kühn, Jochen
2
Bruns, Daniel
1
Grahl, Daniel
1
Rahman, Renée
1
Rossiter, John R.
1
Schmidt, Jennifer
1
Temme, Dirk
1
more ...
less ...
Published in...
All
Forschungsgruppe Konsum und Verhalten
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Research
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is it really love? : a comparative investigation of the emotional nature of brand and interpersonal love
Langner, Tobias
;
Schmidt, Jennifer
;
Fischer, Alexander
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 624-634
Persistent link: https://www.econbiz.de/10011288576
Saved in:
2
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
Markenliebe : vom Wesen der intensivsten aller Markenbeziehungen
Langner, Tobias
;
Kühn, Jochen
- In:
Innovation und Internationalisierung : Festschrift für …
,
(pp. 589-612)
.
2010
Persistent link: https://www.econbiz.de/10010216745
Saved in:
5
Eine wertebasierte Typologie der Markenliebe
Kühn, Jochen
-
2018
Persistent link: https://www.econbiz.de/10011855473
Saved in:
6
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->