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Delighting consumers click by click : antecedents and effects of delight online

Bartl, Christopher; Gouthier, Matthias H. J.; Lenker, Markus - In: Journal of service research : JSR 16 (2013) 3, pp. 386-399

Persistent link: https://www.econbiz.de/10009782120

Exploring online consumer experiences and experiential emotions offered by travel websites that accept cryptocurrency payments

Luo, Jian Ming; Hu, Zongwei; Law, Chun Hung Roberts - In: International journal of hospitality management 119 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015069858

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …

Persistent link: https://www.econbiz.de/10012911061

Understanding the brand and website effects of online loyalty : a mediation perspective

Wong, Amy; Haque, Mehruba - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 333-368

Persistent link: https://www.econbiz.de/10013206555

An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions

Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013209595

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

Using eye tracking to assess the impact of advertising appeals on donor behavior

Bebko, Charlene; Sciulli, Lisa M.; Bhagat, Parimal - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 354-371

Persistent link: https://www.econbiz.de/10010481858

Celebrity endorsement in tourism : attention, emotional arousal and familiarity

Liu, Biqiang; Moyle, Brent; Kralj, Anna; Li, Yaoqi - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014304474

The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study

Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; … - In: Journal of business research : JBR 157 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014229560

The antecedents and consequences of brand experience and purchase intention

Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238

Persistent link: https://www.econbiz.de/10012597995

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