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~subject:"Emotion"
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Emotion
Consumer behaviour
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Brand image
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Di Muro, Fabrizio
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
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2
The role of arousal in congruity-based product evaluation
Noseworthy, Theodore J.
;
Di Muro, Fabrizio
;
Murray, Kyle B.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10010473291
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