Onwezen, Marleen C.; Antonides, Gerrit; Bartels, Jos - In: Journal of Economic Psychology 39 (2013) C, pp. 141-153
The Norm Activation Model (NAM; Schwartz, 1977) is a vested model that explains altruistic and environmentally friendly behaviour. Although research states that anticipated pride and guilt are associated with the NAM, these associations are not yet fully understood. The current study provides an...