Narrow search
Showing 1 - 4 of 4
Cover Image
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon; Yi, U-yŏng; Pedersen, Paul M. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Cover Image
Examining the relationship for sport motives, relationship quality, and sport consumption intention
Paek, Bomin; Morse, Alan; Hutchinson, Susan; Lim, … - In: Sport management review 24 (2021) 2, pp. 322-344
Persistent link: https://www.econbiz.de/10012628939
Cover Image
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo; Potter, Robert F.; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Cover Image
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin; Ko, Yong Jae; Hur, Youngjin; Bang, Hyejin; … - In: European Sport management quarterly : ESMQ 23 (2023) 5, pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811