Su, Lujun; Swanson, Scott R.; Hsu, Maxwell; Chen, Xiaohong - In: International Journal of Contemporary Hospitality Management 29 (2017) 12, pp. 3157-3176
Purpose This study aims to examine consumption emotions and customer–company identification as mediating variables to explore the association of perceived corporate social responsibility (CSR) on green consumer behavior in a hospitality–lodging context. Design/methodology/approach Using a...