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Positive affect and decision processes : some recent theoretical developments with practical implications
Isen, Alice M. - In: Handbook of consumer psychology, (pp. 273-296). 2008
Persistent link: https://www.econbiz.de/10003716195
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The nature and role of affect in consumer behavior
Cohen, Joel B.; Pham, Michel T.; Andrade, Eduardo B. - In: Handbook of consumer psychology, (pp. 297-348). 2008
Persistent link: https://www.econbiz.de/10003716200
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Goal-directed consumer behavior : motivation, volition, and affect
Baumgartner, Hans; Pieters, Rik - In: Handbook of consumer psychology, (pp. 367-392). 2008
Persistent link: https://www.econbiz.de/10003716210
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Music and consumers
Kellaris, James J. - In: Handbook of consumer psychology, (pp. 837-856). 2008
Persistent link: https://www.econbiz.de/10003716275
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Recalling mixed emotions
Aaker, Jennifer (contributor); Drolet, Aimee L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003719296
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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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Consumer emotional intelligence : conceptualization, measurement, and the prediction of consumer decision making
Kidwell, Blair; Hardesty, David M.; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10003754714
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Using the right emotion to promote the right product to the right person
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008
Persistent link: https://www.econbiz.de/10003649159