It is significant to study the impact of controversy on consumer perceptions and emotions during and post controversy. The paper examines whether the controversy-led brand perceived quality and associations had any impact on brand trust and loyalty of instant noodle brand Maggi in India. The...

The mobile telecommunication (telecom) sector has become the basic source of information now-a-days especially in Cameroon. It is used to transfer and deliver information through voice, video, data, graphics, and more at perpetually increasing speeds. The quality of mobile services does not only...