Narrow search
Showing 1 - 10 of 3,270
Cover Image
The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2008
Persistent link: https://www.econbiz.de/10003681712
Cover Image
The psychology of marketing : cross-cultural perspectives
Raab, Gerhard; Goddard, G. Jason; Ajami, Riad A.; … - 2010
Persistent link: https://www.econbiz.de/10008660132
Cover Image
Pleasure principles : a review of research on hedonic consumption
Alba, Joseph W.; Williams, Elanor F. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 2-18
Persistent link: https://www.econbiz.de/10009719564
Cover Image
The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2005
"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...
Persistent link: https://www.econbiz.de/10011479699
Cover Image
Understanding the role of personal aspects in positive and negative meal experiences : psychological needs, values, and emotions
Partala, Timo; Tuikkanen, Riitta; Rautiainen, Teija - In: Scandinavian journal of hospitality and tourism 22 (2022) 1, pp. 15-38
Persistent link: https://www.econbiz.de/10012803231
Cover Image
The psychological foundations of management in family firms : emotions, memories, and experiences : editorial
Humphrey, Ronald H.; De Massis, Alfredo; Picone, … - In: Family business review : publ. on behalf of the Family … 34 (2021) 2, pp. 122-131
Persistent link: https://www.econbiz.de/10012520379
Cover Image
Psychology of evolutionary economic behaviour
Markey-Towler, Brendan - In: Evolutionary and institutional economics review 18 (2021) 2, pp. 361-383
Persistent link: https://www.econbiz.de/10012622776
Cover Image
Guilt, shame, and reparative behavior : the effect of psychological proximity
Ghorbani, Majid; Liao, Yuan; Çayköylü, Sinan; Chand, … - In: Journal of business ethics : JOBE 114 (2013) 2, pp. 311-323
Persistent link: https://www.econbiz.de/10009780368
Cover Image
Delight and the grateful customer : beyond joy and surprise
Ball, Joan; Barnes, Donald C. - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 250-269
Persistent link: https://www.econbiz.de/10011603069
Cover Image
Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660