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~subject:"Emotion"
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Empowering emotion : the drivi...
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Emotion
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Marketing
31,514
Werbung
13,910
Theorie
13,118
Theory
12,894
Advertising
11,383
Relationship marketing
10,387
Beziehungsmarketing
10,326
Brand management
8,883
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8,816
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8,042
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7,815
USA
7,395
Brand image
7,270
Markenimage
7,264
Online-Marketing
7,199
Deutschland
7,188
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7,177
United States
6,852
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6,698
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Marketingmanagement
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Customer satisfaction
6,391
Marketing management
6,224
Kundenzufriedenheit
6,190
Germany
6,132
Online-Handel
6,030
Online retailing
6,017
Markenartikel
4,943
Viral marketing
4,931
Virales Marketing
4,911
Service quality
4,901
Brand
4,844
Dienstleistungsqualität
4,829
Einzelhandel
4,677
Retail trade
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Electronic Commerce
4,385
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Ashkanasy, Neal M.
63
Winden, Frans A. A. M. van
41
Septianto, Felix
34
Bagozzi, Richard P.
32
Hopfensitz, Astrid
28
Härtel, Charmine E. J.
27
Han, Heesup
26
Benhabib, Jess
25
Humphrey, Ronald H.
24
Bosman, Ronald
23
Huy, Quy
23
Reuben, Ernesto
23
Kemp, Elyria
20
Welpe, Isabell M.
20
Siddiqui, Danish Ahmed
19
Lindebaum, Dirk
18
Woosnam, Kyle M.
18
Noussair, Charles
17
Wang, Pengfei
17
Dufwenberg, Martin
16
Loureiro, Sandra Maria Correia
16
Mattila, Anna S.
16
Pham, Michel T.
16
Phau, Ian
16
Schweitzer, Maurice E.
16
Shepherd, Dean A.
16
Andrade, Eduardo B.
15
Cardon, Melissa S.
15
Connelly, Shane
14
Hur, Won-Moo
14
Menges, Jochen
14
Prayag, Girish
14
Zerbe, Wilfred J.
14
Battigalli, Pierpaolo
13
De Clercq, Dirk
13
Grandey, Alicia
13
Groth, Markus
13
Kocher, Martin
13
Li, Yan
13
Postlewaite, Andrew
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Springer Fachmedien Wiesbaden
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IGI Global
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Books on Demand GmbH <Norderstedt>
3
Shaker Verlag
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Springer-Verlag GmbH
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Christian-Albrechts-Universität zu Kiel
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Edward Elgar Publishing
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Fachhochschule Reutlingen / European School of Business
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Foerder Institute for Economic Research <Tēl-Āvîv>
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Gottfried Wilhelm Leibniz Universität Hannover
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Harvard Business Review Press
2
Haufe-Lexware GmbH & Co. KG
2
Kassel University Press GmbH
2
Peter Lang GmbH
2
Springer International Publishing
2
Verlag Franz Vahlen
2
Währung - Krise - Emotion. Eine interdisziplinäre Diskussion über kollektive Wahrnehmungsweisen von Wirtschaftskrisen <Veranstaltung> <2019, Hildesheim>
2
AMACOM
1
Bonn Graduate School of Economics
1
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CRC Press.
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Journal of business research : JBR
248
International journal of hospitality management
185
Journal of retailing and consumer services
158
Journal of business ethics : JOBE
102
Tourism management : research, policies, practice
99
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
Psychology & marketing
84
Journal of consumer research : JCR ; an interdisciplinary bimonthly
77
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
68
Academy of Management journal : AMJ
63
Journal of business and psychology
56
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of travel and tourism marketing
55
Journal of hospitality marketing & management
50
Journal of vocational behavior
50
International journal of contemporary hospitality management
49
Journal of behavioral decision making
49
SpringerLink / Bücher
49
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
47
The service industries journal
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of economic behavior & organization : JEBO
45
The journal of brand management : an international journal
45
The journal of services marketing
45
Tourism management perspectives : TMP
45
Journal of managerial psychology
42
Journal of marketing research : JMR
41
Discussion paper series / IZA
40
Human relations
40
European journal of marketing : EJM
39
The Academy of Management review : AMR
39
The journal of product & brand management
39
Leadership & organization development journal
38
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
36
Research companion to emotion in organizations
36
Cogent business & management
35
Marketing letters : a journal of research in marketing
34
International journal of consumer studies
31
Journal of marketing management : MM
31
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ECONIS (ZBW)
10,665
Other ZBW resources
78
EconStor
64
RePEc
60
USB Cologne (EcoSocSci)
7
BASE
4
OLC EcoSci
2
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1
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
2
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
3
The impact of Hspanic-targeted
advertising
on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
4
What Makes Youtube Videos Go Viral? Emotional Triggers and Shopper's Engagement in Viral
Advertising
2020
behavior point of view. This study contributes to how emotional triggers (e.g. positive
emotion
, negative
emotion
, tone) of …
Persistent link: https://www.econbiz.de/10014100916
Saved in:
5
Review of neuroscience in
marketing
: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
6
Neuromarketing strategies and their relationship with brand
advertising
in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
7
A qualitative study of consumer perceptions about masculinity in
advertising
: content, sentiment, and discourse analysis
Kreicbergs, Toms
;
Ščeulovs, Deniss
- In:
International journal of learning and change : IJLC
16
(
2024
)
2/3
,
pp. 327-348
Persistent link: https://www.econbiz.de/10015065936
Saved in:
8
Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa
;
Hofmann, Verena
;
Sauer, Nicola E.
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
Saved in:
9
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
10
Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
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