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Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic

Takata, Kosuke; Hallmann, Kirstin - In: International journal of event and festival management 13 (2022) 4, pp. 406-421

Persistent link: https://www.econbiz.de/10013375021

Factors influencing impulse buying of sports team merchandise in developing country : an empirical investigation

Salman, Mehrukh; Khan, Shamila; Gul, Mohammad Saif Aly - In: Pakistan journal of commerce and social sciences 8 (2014) 1, pp. 185-200

Impulse buying is an immediate urge to make a purchase. Sports enthusiast tends to engage in impulse buying when it … comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team … young sports enthusiasts belonging to the age bracket of 18-26. The results strongly support the claim that shopping …

Persistent link: https://www.econbiz.de/10011926255

A study on twitter sentiment analysis in Tokyo 2020 Olympic

Veerasamy, Senthil; Goswami, Susobhan - In: Smart analytics, artificial intelligence and …, (pp. 233-242). 2023

Persistent link: https://www.econbiz.de/10014321522

Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement

Lim, Choong Hoon; Yi, U-yŏng; Pedersen, Paul M. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 55-71

Persistent link: https://www.econbiz.de/10010406124

The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team

Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Gregory P.; … - In: Sport management review 18 (2015) 4, pp. 570-582

Persistent link: https://www.econbiz.de/10011411128

Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation

Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300

Persistent link: https://www.econbiz.de/10011503705

Unconditioned superstition and sports bar fans

Hanks, Lydia; Zhang, Lu; McGinley, Sean - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 113-131

Persistent link: https://www.econbiz.de/10011453979

The role of consumers in creating experiences by organisers of sports events

Waśkowski, Zygmunt - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 263-271

Persistent link: https://www.econbiz.de/10011986158

Team identification and sports fandom as predictors of fan aggression : the moderating role of ageing

Toder-Alon, Anat; Icekson, Tamar; Shuv-Ami, Avichai - In: Sport management review 22 (2019) 2, pp. 194-208

Persistent link: https://www.econbiz.de/10012013976

Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events

Moital, Miguel; Bain, Amy; Thomas, Harriet - In: Sport management review 22 (2019) 5, pp. 652-666

Persistent link: https://www.econbiz.de/10012154050

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