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The effect of negative message framing on green consumption : an investigation of the role of shame
Amatulli, Cesare; De Angelis, Matteo; Peluso, Alessandro M. - In: Journal of business ethics : JOBE 157 (2019) 4, pp. 1111-1132
Persistent link: https://www.econbiz.de/10012031270
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On braggarts and gossips : a self-enhancement account of word-of-mouth generation and transmission
Angelis, Matteo de; Bonezzi, Andrea; Peluso, Alessandro M. - In: Journal of marketing research : JMR 49 (2012) 4, pp. 551-563
Persistent link: https://www.econbiz.de/10009580812
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Context effects on older consumers' cognitive age : the role of hedonic versus utilitarian goals
Guido, Gianluigi; Amatulli, Cesare; Peluso, Alessandro M. - In: Psychology & marketing 31 (2014) 2, pp. 103-114
Persistent link: https://www.econbiz.de/10010253356
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Why do we prefer humans to artificial intelligence in telemarketing? : a mind perception explanation
Li, Sixian; Peluso, Alessandro M.; Duan, Jinyun - In: Journal of retailing and consumer services 70 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014235381
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Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
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An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare; De Angelis, Matteo; Pino, Giovanni; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 821-836
Persistent link: https://www.econbiz.de/10012494718