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Analysis of consumers' attitudinal and emotional factors on luxury apparel brand purchase intentions
Wang, Stephen W.; Pelton, Lou E.; Hsu, Maxwell K. - In: The service industries journal 39 (2019) 11/12, pp. 836-854
Persistent link: https://www.econbiz.de/10012205862
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Evolution of luxury brand love intensity over time
Kretz, Gachoucha - In: Consumer brand relationships : meaning, measuring, managing, (pp. 55-80). 2015
Persistent link: https://www.econbiz.de/10011279724
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Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen; Verbeke, Willem J. M. I.; Strien, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
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Designing luxury experience
Grigorian, Vadim; Espinoza Petersen, Francine - 2014
In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates from work developed with and/or for mass brands. Luxury brands are conceptually different and require a specific approach to brand management. Using a grounded...
Persistent link: https://www.econbiz.de/10010357625
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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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When luxury advertising adds the identitary values of luxury : a semiotic analysis
Anido Freire, N. - In: Journal of business research : JBR 67 (2014) 12, pp. 2666-2675
Persistent link: https://www.econbiz.de/10010483025
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Evidence for two facets of pride in consumption : findings from luxury brands
McFerran, Brent; Aquino, Karl; Tracy, Jessica L. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 455-471
Persistent link: https://www.econbiz.de/10010410187
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Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju; Eastman, Jacqueline Kilsheimer; Li, Yuan - In: The journal of product & brand management 31 (2022) 3, pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand
Kim, Sooyun; Choi, Sunmee; Park, Geebum; Lee, Yeonjoo - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 598-613
Persistent link: https://www.econbiz.de/10012622611