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The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin; Qu, Hailin; Yang, Jing - In: International journal of hospitality management 77 (2019), pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
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Employee brand love and love behaviors : perspectives of social exchange and rational choice
Wang, Yao-Chin; Ryan, Bill; Yang, Chu-En - In: International journal of hospitality management 77 (2019), pp. 458-467
Persistent link: https://www.econbiz.de/10011988681
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Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru; Wang, Yao-Chin; Chiu, Tsui-Hua; Chen, … - In: Journal of hospitality marketing & management 27 (2018) 3, pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
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Reenergizing through angel customers : cross-cultural validation of customer-driven employee citizenship behavior
Ma, Emily Jintao; Wang, Yao-Chin; Qu, Hailin - In: The Cornell hospitality quarterly 63 (2022) 3, pp. 334-349
Persistent link: https://www.econbiz.de/10013387202