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~subject:"Emotion"
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Alcohol advertising : what doe...
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Emotion
Werbung
13,855
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11,324
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7,991
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7,765
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4,768
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Septianto, Felix
15
Gierl, Heribert
8
Phau, Ian
7
Wen, Taylor Jing
7
Morris, Jon D.
6
Pelsmacker, Patrick de
6
Geuens, Maggie
5
Kemp, Elyria
5
Sar, Sela
5
Wu, Linwan
5
Bandyopadhyay, Argho
4
Bui, M̃y
4
Dewitte, Siegfried
4
Gröppel-Klein, Andrea
4
Hansen, Flemming
4
Marchegiani, Christopher
4
Mattila, Anna S.
4
Nallaperuma, Kaushalya
4
Poels, Karolien
4
Yoon, Hye Jin
4
Aaker, Jennifer
3
Agrawal, Nidhi
3
Bae, Mikyeung
3
Das, Gopal
3
Dodoo, Naa Amponsah
3
Drolet, Aimee
3
Faseur, Tine
3
Huhmann, Bruce A.
3
Janssens, Wim
3
Kareklas, Ioannis
3
Kidwell, Blair
3
Li, Shanshi
3
Lwin, Michael
3
Morton, Cynthia R.
3
Pedersen, Paul M.
3
Reid, Leonard N.
3
Yoon, Sukki
3
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2
Anghelcev, George
2
Antonetti, Paolo
2
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Journal of business research : JBR
31
Journal of advertising research
21
Journal of marketing communications
20
International journal of advertising : the review of marketing communications
16
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of retailing and consumer services
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
Psychology & marketing
10
Marketing : ZFP ; journal of research and management
9
Journal of promotion management : JPM
8
Journal of marketing research : JMR
7
European journal of marketing : EJM
6
Journal of current issues and research in advertising : JCIRA
6
European journal of marketing
5
International journal of hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of current issues and research in advertising
5
Journal of marketing management : MM
5
Journal of nonprofit & public sector marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
Health marketing quarterly
4
International review on public and non-profit marketing
4
Journal of business and psychology
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of travel and tourism marketing
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising
3
Journal of consumer behaviour
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
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ECONIS (ZBW)
499
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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From elicitation to persuasion : assessing the structure and effectiveness of differential emotions in anti-drunk-driving campaigns
Becheur, Imene
;
Das, Amit
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011875331
Saved in:
2
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
3
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
4
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
5
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
6
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
7
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
8
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
9
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
10
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
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