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Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention

Huang, Tseng-Lung; Chung, Henry F. L. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 6-30

Persistent link: https://www.econbiz.de/10014475046

Jing, Ranzhe; Yu, Yang; Lin, Zhangxi - In: Journal of organizational computing and electronic commerce 25 (2015) 3, pp. 316-336

Persistent link: https://www.econbiz.de/10011341820

Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source

Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of retailing and consumer services 31 (2016), pp. 287-293

Persistent link: https://www.econbiz.de/10011528724

A model of behavioral intentions to follow online travel advice based on social and emotional loneliness scales in the context of online travel communities : the moderating role of...

Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Tourism management : research, policies, practice 48 (2015), pp. 426-438

Persistent link: https://www.econbiz.de/10010509464

Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth

Loureiro, Sandra Maria Correia; Ribeiro, Lara - In: Journal of promotion management : JPM 20 (2014) 4, pp. 452-469

Persistent link: https://www.econbiz.de/10010489058

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational elements of brand experience. Although online brand...

Persistent link: https://www.econbiz.de/10012911061

Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand

Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Transforming organizations through flexible systems …, (pp. 205-219). 2020

Persistent link: https://www.econbiz.de/10012127718

Following the breadcrumbs : an analysis of online product review characteristics by online shoppers

Muralidharan, Sidharth; Yoon, Hye Jin; Sung, Yongjun; … - In: Journal of marketing communications 23 (2017) 2, pp. 113-134

Persistent link: https://www.econbiz.de/10011706451

The determinants of approval of online consumer revenge

Ribeiro, Gisele de Campos; Butori, Raphaëlle; Le … - In: Journal of business research : JBR 88 (2018), pp. 212-221

Persistent link: https://www.econbiz.de/10011869708

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

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