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Emotion
Consumer behaviour
31
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30
Brand management
29
Markenführung
28
India
20
Einzelhandel
19
Brand image
18
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Retail trade
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Relationship marketing
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Loyalty
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Mishra, Hari Govind
3
Sinha, P. K.
3
Kaul, Surabhi
2
Sinha, Piyush Kumar
2
Anand, Kamaljit Singh
1
Dewani, Prem Prakash
1
Khoul, Surabhi
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Singh, Sarabjot
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Working paper / Indian Institute of Management, Ahmedabad
2
Journal of business and management : JBM
1
Research journal of business management
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Store format choice in an evolving market : role of affect, cognition and involvement
Anand, Kamaljit Singh
;
Sinha, Piyush Kumar
- In:
The international review of retail, distribution and …
19
(
2009
)
5
,
pp. 505-534
Persistent link: https://www.econbiz.de/10003928162
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2
Gratitude : an emotional approach in business relationship
Dewani, Prem Prakash
;
Sinha, Piyush Kumar
- In:
Research journal of business management
6
(
2012
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10009500083
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3
Buying impulsive trait : an effective moderator for shopping emotions and perceived risk
Sinha, P. K.
;
Mishra, Hari Govind
;
Kaul, Surabhi
; …
-
2014
Persistent link: https://www.econbiz.de/10010337507
Saved in:
4
Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
Sinha, P. K.
;
Mishra, Hari Govind
;
Kaul, Surabhi
-
2014
Persistent link: https://www.econbiz.de/10010337509
Saved in:
5
Impact of store atmospherics on customer behavior : influence of response moderators
Mishra, Hari Govind
;
Sinha, P. K.
;
Khoul, Surabhi
- In:
Journal of business and management : JBM
20
(
2014
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10010481914
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