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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Relational key account management : building key account management effectiveness through structural reformations and relationship management skills
Gounaris, Spiros
;
Tzempelikos, Nektarios
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1110-1123
Persistent link: https://www.econbiz.de/10010439600
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2
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
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