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Empirical method
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
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2
Consumption effects of bundling : consumer perceptions, firm actions, and public policy implications
Sharpe, Kathryn M.
;
Staelin, Richard
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10008759864
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