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A new perspective of salesperson motivation and salesforce outcomes : the mediating role of salesperson-brand identification
Mallin, Michael L.; Gammoh, Bashar S.; Pullins, Ellen; … - In: Journal of marketing theory and practice 25 (2017) 4, pp. 357-374
Persistent link: https://www.econbiz.de/10011771042
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Antecedents and consequences of salesperson identification with the brand and company
Gammoh, Bashar S.; Mallin, Michael L.; Pullins, Ellen - In: The journal of personal selling & sales management : JPSSM 34 (2014) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10010338160
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Salesperson's perceived personal identification with supervisor and the relationship with turnover intention and performance : a mediated motivation model
Mallin, Michael L.; Hancock, Tyler D.; Pullins, Ellen; … - In: Journal of personal selling & sales management 42 (2022) 3, pp. 243-264
Persistent link: https://www.econbiz.de/10013361687