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Internal marketing and employee commitment : evicence from the Ghanaian banking industry
Narteh, Bedman - In: Journal of financial services marketing : JFSM 17 (2012/13) 4, pp. 284-300
Persistent link: https://www.econbiz.de/10009702512
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Online relationship marketing and affective customer commitment : the mediating role of trust
Boateng, Sheena Lovia; Narteh, Bedman - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10011537496
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Does internal marketing influence employee loyalty? : evidence from the Ghanaian banking industry
Narteh, Bedman; Odoom, Raphael - In: Services marketing quarterly 36 (2015) 2, pp. 112-135
Persistent link: https://www.econbiz.de/10011290001
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Examining human resource practice outcomes and service innovation
Okoe, Abednego Feehi; Boateng, Henry; Narteh, Bedman; … - In: The service industries journal 38 (2018) 7/8, pp. 431-445
Persistent link: https://www.econbiz.de/10011880824