Does internal marketing influence employee loyalty? : evidence from the Ghanaian banking industry
Bedman Narteh and Raphael Odoom
| Year of publication: |
2015
|
|---|---|
| Authors: | Narteh, Bedman ; Odoom, Raphael |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 36.2015, 2, p. 112-135
|
| Subject: | internal marketing | employee loyalty | retail banking | Ghana | Privatkundengeschäft | Personal banking | Bank | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | Mitarbeiterbindung | Employee retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011290001