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This paper focuses on the ways of motivating prosocial behavior of employees towards their customers. We centre our discussion around the topic of individual identification (through revealing the name, sharing a photo and a personal story) in the employee-customer dyad and the mechanisms through...
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This study examined the effects of employee self-enhancement motives on job performance behaviors (organizational citizenship behaviors and task performance) and the value of these behaviors to them. The authors propose that employees display job performance behaviors in part to enhance their...
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