Ubeda, Joan E.; Gieure, Clara; De-la-Cruz, Carlos; … - In: Management decision : MD 51 (2013) 3, pp. 615-628
Purpose: The paper aims at identifying the main social media applications used by new technology based‐firms (NTBFs) and at calculating the volume of followers they have in each application. It also focuses on the amount of activity generated by the firms in those social networks, identifying...
