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David against Goliath : how creative communication helps small advertising agencies survive in a market led by giant agencies

Åström, Jenny-Maria; Sanz, Karim Carroum; Hagström, … - In: International journal of business and economic sciences … 10 (2017) 3, pp. 18-46

Purpose: The purpose of the study is to research how national advertising agencies use creativity to compete with … larger, global agencies in the advertising market of Sweden, Spain and Portugal. Design/methodology/approach: To conduct the … study, the authors keep a qualitative approach: we first carry out an analysis of previous studies about creativity …

Persistent link: https://www.econbiz.de/10011824293

Entrepreneurial marketing : moving beyond marketing in new ventures

Kraus, Sascha; Harms, Rainer; Fink, Matthias - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10003919177

The role of creativity in entrepreneurship

Dromereschi, Maria Irina - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 128-133

Persistent link: https://www.econbiz.de/10011339614

Obsessed maniacs and clairvoyant oracles : empirically validated patterns of entrepreneurial behavior

Carayannis, Elias G.; Stewart, McDonald R. - In: Journal of innovation and entrepreneurship : JIE 2 (2013), pp. 1-24

Diverse and complex challenges in new venture formation demand rare and exceptional entrepreneurial acumen, particularly in technology-driven environments where disrupted markets amplify the factors and magnitude of uncertainty and risk. The successful technology entrepreneur (term of art for...

Persistent link: https://www.econbiz.de/10009788602

University services for fostering creativity in high-technology firms

Willoughby, Michael; Talon-Renoucio, Julian; … - In: The service industries journal 33 (2013) 11, pp. 1103-1116

Persistent link: https://www.econbiz.de/10010126453

Psychometrical testing of entrepreneurial creativity

Palmer, Carolin; Cesinger, Beate; Gelléri, Petra; … - In: International journal of entrepreneurial venturing 7 (2015) 2, pp. 194-210

Persistent link: https://www.econbiz.de/10011531061

Team conflict contributing to entrepreneurial learning : understanding conflict as positive within an effectual problem space

Butler, Christina Lea; Middleton, Karen L. Williams - In: International journal of entrepreneurship and … 18 (2014) 1, pp. 5-22

Persistent link: https://www.econbiz.de/10010477756

Dynamics of resource slack and constraints : resource positions in action

Dolmans, Sharon A. M.; Burg, Elco van; Reymann, … - In: Organization studies : an international … 35 (2014) 4, pp. 511-549

Persistent link: https://www.econbiz.de/10010402790

The emergence of entrepreneurial action : at the crossroads between institutional logics and individual life-orientation

Spedale, Simona; Watson, Tony J. - In: International small business journal : researching … 32 (2014) 7, pp. 759-776

Persistent link: https://www.econbiz.de/10010437269

Opportunity, discovery and creativity : a critical realist perspective

Martin, Lee; Wilson, Nick - In: International small business journal : researching … 34 (2016) 3, pp. 261-275

Persistent link: https://www.econbiz.de/10011473772

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