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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Customer-salespeople relationship : influence of salespeople entrepreneurial behaviours
Amyx, Douglas; Bhuian, Shahid N.; Shows, G. David - In: Marketing intelligence & planning 34 (2016) 5, pp. 586-604
Persistent link: https://www.econbiz.de/10011534890
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Does the adoption of customer and competitior orientations make small hospitality businesses more entrepreneurial? : evidence from Kazakhstan
Seilov, Galimzhan Aidarkulovich - In: International journal of contemporary hospitality management 27 (2015) 1, pp. 71-86
Persistent link: https://www.econbiz.de/10010516527
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Entrepreneurial orientation and performance : the interaction effect of customer capital
Alireza Jalali; Mastura Jaafar; Thurasamy Ramayah - In: World journal of entrepreneurship, management and … 10 (2014) 1, pp. 48-68
Persistent link: https://www.econbiz.de/10010493047
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Micro-entrepreneurs today : results of a survey of owner-entrepreneurs regarding subjective success factors in German micro-enterprises
Klöppel, Reinhard; Stummer, Harald - In: International journal of economics and business research 9 (2015) 1, pp. 37-53
Persistent link: https://www.econbiz.de/10011332906
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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
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Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.; Crittenden, Victoria Lynn - In: Journal of business research : JBR 113 (2020), pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
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Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon; Ko, Wai Wai; Ngugi, Isaac K.; Takeda, Sachiko - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
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Determinants of relationship marketing by women small business owners
Sharafizad, Jalleh; Standing, Craig - In: Journal of small business and entrepreneurship : JSBE ; … 29 (2017) 4, pp. 271-291
Persistent link: https://www.econbiz.de/10011776864
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Surviving small and medium tourism accommodation business : aligning strategic entrepreneurship orientations with industry programs
Liow, Melissa Li Sa; Aik Lee Chong; Yee, Angelina Seow Voon - In: International journal of entrepreneurship and small business 34 (2018) 1, pp. 35-67
Persistent link: https://www.econbiz.de/10011869618