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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.; Crittenden, Victoria Lynn - In: Journal of business research : JBR 113 (2020), pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
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Initial relationship development in new business ventures
La Rocca, Antonella; Ford, David; Snehota, Ivan - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1025-1032
Persistent link: https://www.econbiz.de/10010223473
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Die Lehre von den Unternehmerfunktionen als theoretische Grundlage der Integrativität und des Dienstleistung-Management
Reckenfelderbäumer, Martin - In: Neue Entwicklungen im Dienstleistungsmarketing : …, (pp. 223-256). 2002
Persistent link: https://www.econbiz.de/10001662788
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Determinants of relationship marketing by women small business owners
Sharafizad, Jalleh; Standing, Craig - In: Journal of small business and entrepreneurship : JSBE ; … 29 (2017) 4, pp. 271-291
Persistent link: https://www.econbiz.de/10011776864
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Customer Visits for Entrepreneurs
Cespedes, Frank - 2012
Provides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights, compared to other research methods. Describes criteria for selecting visit sites; how to plan for...
Persistent link: https://www.econbiz.de/10014170803
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An investigation into independent small business owners’ perception of franchisee relationships
Perrigot, Rozenn; Hussain, Dildar; Windsperger, Josef - In: International journal of retail & distribution management 43 (2015) 8, pp. 693-711
Persistent link: https://www.econbiz.de/10011443491
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Vertical cooperatition in entrepreneurial firms : theory and practice
Soppe, Birthe; Lechner, Christian; Dowling, Michael - In: Journal of small business and enterprise development 21 (2014) 4, pp. 548-564
Persistent link: https://www.econbiz.de/10010467471
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Returnee entrepreneurs and the performance implications of political and business relationships under institutional uncertainty
Bai, Wensong; Kao, Pao; Wu, Jie - In: Journal of business research : JBR 128 (2021), pp. 245-256
Persistent link: https://www.econbiz.de/10012494513
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Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance : a study of e-commerce enterprises
Niu, Yongge; Deng, Fumin; Hao, Andy W. - In: Industrial marketing management : the international … 88 (2020), pp. 35-46
Persistent link: https://www.econbiz.de/10012285320