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~subject:"Entrepreneurship approach"
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Entrepreneurship approach
United Kingdom
25
Knowledge management
22
Consumer behaviour
16
Internet
16
Marketing
15
SME
14
Brand management
13
KMU
13
Relationship marketing
13
Internet marketing
12
Innovation
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Markenführung
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Großbritannien
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Retailing
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Beziehungsmarketing
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Brands
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Customer relations
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Marketing management
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Marketingmanagement
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Social Web
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Social web
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Higher education
7
Knowledge sharing
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Knowledge transfer
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Learning organizations
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Loyalty schemes
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Online-Marketing
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Brand image
6
Entrepreneurialism
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Konsumentenverhalten
6
Markenimage
6
Social media marketing
6
Software industry
6
Universities
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Wissensmanagement
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Wissenstransfer
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Business-to-business marketing
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Customer loyalty
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Electronic Commerce
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Article
4
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English
4
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Rowley, Jennifer
4
Jones, Rosalind
2
Mitchelmore, Siwan
2
Shiu, Edward
1
Published in...
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International journal of entrepreneurial behaviour & research
1
International small business journal : researching entrepreneurship
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
1
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ECONIS (ZBW)
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Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of research in marketing and entrepreneurship : JRME
11
(
2009
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10003949207
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2
Entrepreneurial competencies : a literature review and development agenda
Mitchelmore, Siwan
;
Rowley, Jennifer
- In:
International journal of entrepreneurial behaviour & …
16
(
2010
)
1/2
,
pp. 92-111
Persistent link: https://www.econbiz.de/10003964086
Saved in:
3
Competencies associated with growth of women-led SMEs
Mitchelmore, Siwan
;
Rowley, Jennifer
;
Shiu, Edward
- In:
Journal of small business and enterprise development
21
(
2014
)
4
,
pp. 588-601
Persistent link: https://www.econbiz.de/10010467457
Saved in:
4
Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind
;
Rowley, Jennifer
- In:
International small business journal : researching …
29
(
2011
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
Saved in:
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