This paper examines the importance of two resources, namely a market orientation and an entrepreneurial orientation, in new product development and satisfaction with firm performance among direct and alternative marketers. Using a partial least squares structural equation model and data from a...

In developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In the industrialized countries, with their highly developed banking systems, however, there has been ongoing debate...

The creative industries include companies that create, produce and sell creative products and services, such as arts and cultural goods. Although their importance for European economies is widely acknowledged, their contribution to GNP, as well as the stage of development varies across the EU...

Objective - To increase firm performance, the stakeholders have been striving and working hard to achieve company goals. Prior research on entrepreneurship theories and influencing factors have been abundant especially in the sensemaking of the current dynamic environment and disruptive...

For the present generation of entrepreneurs, the operating environment in Afghanistan has been among the most tenuous in the world. Numerous regime changes, civil unrest, and war have created tremendous uncertainty, making civilian business planning difficult. These challenges incrementally...

Academic entrepreneurship is a hot topic that is drawing increasing attention from policymakers, university administrators, and the scientists who engage in it. By adopting a process view of academic entrepreneurship, in this book, we aim to contribute to the conversation on how to effectively...

This paper attempts to draw the focus of youth towards the rich heritage of the North East India region and cites case lets of several entrepreneurs who have built successful and sustainable business models

Government of India launched a ‘Swadesh Darshan Scheme’ in January 2015 that pinpoints 13 designated circuits including Ramayana circuit, Krishna Circuit, Buddhist Circuit, and Spiritual Circuit to promote religious and cultural tourism in the country. Kurukshetra is a ‘Holy City’ of...